How to develop a communication plan for the international office? by Wessel Meijer

Content & format

In this session we will discuss the specific and crucial issues relating with communication for an International Office. You will develop insight of the large variety of target groups an International Office has to deal with. You will learn how to use the “communication matrix” tool that forms the core of each communication plan. The session is highly interactive and contain group work.

Learning outcomes

At the end of this session you will be able to:

  • Describe the importance of communication for an International Office.
  • Describe the communication target groups of the international office
  • Use the “communication matrix” tool 4
  • Develop a communication plan

About Wessel Meijer

Although Wessel Meijer has an academic background in molecular biology, he has worked almost all his life in international education. He is a true believer that encountering people and ideas from other cultures enriches anyone’s work and life. He worked in several positions in Utrecht School of the Arts, Utrecht University and Fontys University of Applied Sciences. Sometimes you can find him in Brussels assessing European cooperation projects. Also he loves to share his experience with newly appointed managers of International Offices as trainer in the EAIE Academy. Since five years he is deputy head of the International Office of Radboud University in Nijmegen, The Netherlands. Three years ago he initiated Radboud Summer School that has attracted many international participants straight from the start.