Multi-channel marketing on a tight budget by Jemma Davies
Content & format
Institutions across the world are trying to capture the attention of students in a very noisy and competitive environment. It’s challenging to keep up with the constantly evolving digital landscape and engage with students across multiple media channels especially with limited budgets. This session will be highly interactive and will allow attendees to clearly identify their objectives, apply them to the student journey, understand how their current marketing activity will help them achieve those objectives. Once these elements have been identified they can understand how to divide their marketing budgets and establish ROI. Participants will take away a toolkit of marketing best practice that they can apply in every day working life and hear about best practice examples from the sector to inspire their future marketing efforts.
- Having a Vision
- Setting Objectives
- Understanding the Student Journey
- Plotting your Objectives & Marketing Activities
- Dividing and Conquering your Marketing Budget
- Every Penny Counts-Return on Investment
About Jemma Davies
With 7 years experience in international education marketing, Jemma has worked in both marketing agency and university environments. Over the last two years, Jemma has worked at the University of Groningen, a top 100 world ranked institution marketing the university in 25 countries around the world. She has presented at EAIE and NAFSA on topics covering international marketing and recruitment and as of January 2016 started a new role at SMRS, an education marketing agency, as their International Education Marketing Manager.