Start up of a first English degree programma: Challenges and good practices
by Jan Zuliani (Artevelde University College Ghent) and Werner Boumans (Karel de Grote University College)
Content & format
- Part 1: Recruitment Funnel (Point of view students and reaction of the organisation) followed by brainstorm and discussion.
- Part 2: Start-up Case International Business Programme at Artevelde University College Ghent and Karel de Grote University College - presentation and experience sharing.
Experienced communication and internationalisation experts share their practices and learn from each others suggestions and experiences.
About the speakers
Jan Zuliani is the international relations officer/ communication officer of the Bachelor in business management and the Bachelor of international business management at Artevelde University College Ghent
Werner Boumans is the programme manager/international relations officer of the international business programme at Karel de Grote University College. Besides this he is also lecturer in Business Modelling and Start-ups at Karel de Grote University College.