Start up of a first English degree programma: Challenges and good practices

by Jan Zuliani  (Artevelde University College Ghent) and Werner Boumans (Karel de Grote University College)


Content & format

  • Part 1: Recruitment Funnel (Point of view students and reaction of the organisation) followed by brainstorm and discussion.
  • Part 2: Start-up Case International Business Programme at Artevelde University College Ghent and Karel de Grote University College - presentation and experience sharing.


Learning outcomes

Experienced communication and internationalisation experts share their practices and learn from each others suggestions and experiences.


About the speakers

Jan Zuliani is the international relations officer/ communication officer of the Bachelor in business management and the Bachelor of international business management at Artevelde University College Ghent

Werner Boumans is the programme manager/international relations officer of the international business programme at Karel de Grote University College. Besides this he is also lecturer in Business Modelling and Start-ups at Karel de Grote University College.